Cookie Policy

1. What Are Cookies

Cookies are small text files that websites place on your device (computer, tablet, or mobile phone) when you visit them. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

Cookies can be “first-party” (set by the website you are visiting) or “third-party” (set by a different domain than the one you are visiting). They can also be “session” cookies (deleted when you close your browser) or “persistent” cookies (remain on your device for a set period or until you delete them).

In addition to cookies, we may also use similar technologies such as pixel tags (also known as web beacons or clear GIFs), local storage, and other tracking technologies that serve similar purposes.

2. Why We Use Cookies

StarUp uses cookies and similar technologies on starup-app.com (the “Website”) for the following purposes:

• Understanding Website Usage: To analyze how visitors use our Website, which pages are most popular, and how users navigate through our content
• Measuring Advertising Effectiveness: To track conversions from our advertising campaigns on platforms like Facebook, Instagram, and TikTok
• Improving Our Services: To gather insights that help us improve the Website's functionality and user experience
• Audience Building: To create audiences for advertising purposes based on Website visits and interactions

Important Note: StarUp does not currently use any strictly necessary cookies. All cookies deployed on our Website are for analytics and advertising purposes and require your consent.

3. Types of Cookies We Use

We categorize the cookies used on our Website into the following categories:

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Current Status: StarUp does not currently use any strictly necessary cookies. Our Website functions without requiring essential cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They help us measure the number of visitors and see how visitors move around the Website.

Provider: Google Analytics 4 (Google LLC)

Analytics cookies help us:

• Count visitors and traffic sources
• Understand which pages are most and least popular
• See how visitors navigate through the Website
• Measure the effectiveness of our content

3.3 Advertising/Marketing Cookies

These cookies are set by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites. They track your browser across different websites to create a profile of your browsing habits.

Providers:

• Meta Platforms, Inc. (Facebook/Instagram advertising)
• TikTok Inc. (TikTok advertising)

Advertising cookies help us:

• Track conversions from ad clicks
• Build custom audiences for advertising
• Create lookalike audiences to find new potential users
• Optimize our advertising spend

4. Complete Cookie Inventory

The following tables provide detailed information about all cookies used on our Website.

4.1 Analytics Cookies (Google Analytics 4)

Data Processing: Google Analytics 4 automatically anonymizes IP addresses. Geographic data is derived from your IP address, but the full IP address is not stored. Data is processed in the United States, with EU regional processing available for EU users.

4.2 Advertising Cookies - Meta (Facebook/Instagram)

First-Party Cookies

Third-Party Cookies

Data Processing: Meta Pixel transmits your full IP address to Meta's servers. Data is processed in the United States and may be used for cross-site tracking, ad targeting, and building advertising profiles.

4.3 Advertising Cookies - TikTok

First-Party Cookies

Third-Party Cookies

Data Processing: TikTok Pixel transmits your full IP address to TikTok's servers and performs extensive device fingerprinting. Data is processed in Singapore and the United States, and may be processed in China by ByteDance (TikTok's parent company).

5. Third-Party Cookies

Our Website allows certain third parties to set cookies on your device. These third-party cookies are set by external services that we use for analytics and advertising:

Third-Party Services

Data Sharing

When you consent to advertising cookies:

• Meta may share your data within its family of companies (Facebook, Instagram, WhatsApp, Messenger) and with third-party measurement partners
• TikTok may share your data with ByteDance and approved measurement partners
• Google Analytics does not share data with Google Ads by default (unless specifically configured)

We encourage you to review the privacy policies of these third parties to understand how they handle your data.

6. How to Manage and Delete Cookies

You have several options for managing cookies:

6.1 Through Our Website

When you first visit our Website, you will be presented with a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences by category

6.2 Through Your Browser

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored on your device
• Delete all or specific cookies
• Block all cookies or only third-party cookies
• Set your browser to notify you when a cookie is set

Note: If you block or delete cookies, some features of our Website may not work as intended, and you may need to manually adjust some preferences every time you visit.

6.3 Through Third-Party Opt-Out Tools

You can also opt out of certain third-party cookies using these tools:

• Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on
• Meta/Facebook Opt-out: Adjust your Facebook Ad Preferences
• TikTok Opt-out: Adjust your settings in the TikTok Privacy Settings
• General Industry Opt-out: Visit Your Online Choices (EU) or NAI Opt-out (US)

7. Browser-Specific Instructions

Below are instructions for managing cookies in popular web browsers:

Google Chrome

1. Click the three-dot menu icon in the top-right corner
2. Select Settings
3. Click Privacy and security in the left sidebar
4. Click Cookies and other site data
5. From here you can block cookies, see all cookies, or clear cookies

For more information, visit Chrome's cookie management help page.

Mozilla Firefox

1. Click the hamburger menu icon (three horizontal lines) in the top-right corner
2. Select Settings
3. Click Privacy & Security in the left sidebar
4. Under Enhanced Tracking Protection, choose your preferred level

For more information, visit Firefox's cookie management help page.

Apple Safari

On Mac:

1. Click Safari in the menu bar
2. Select Settings (or Preferences in older versions)
3. Click the Privacy tab
4. Click Manage Website Data to view and delete specific cookies

For more information, visit Apple's Safari cookie management guide.

Microsoft Edge

1. Click the three-dot menu icon in the top-right corner
2. Select Settings
3. Click Cookies and site permissions in the left sidebar
4. Click Manage and delete cookies and site data

For more information, visit Microsoft Edge's cookie management help page.

8. Cookie Consent

GDPR Compliance (EU/EEA Users)

If you are located in the European Union or European Economic Area, we are required to obtain your consent before setting non-essential cookies on your device.

Your Rights Under GDPR:

• Right to Consent: You have the right to choose whether to accept or reject non-essential cookies
• Right to Withdraw Consent: You can withdraw your consent at any time by adjusting your cookie preferences or using your browser settings
• Granular Consent: You can consent to analytics cookies separately from advertising cookies
• Right of Access: You can request information about the cookies we use and the data they collect
• Right to Object: You can object to the processing of your data for certain purposes

Legal Basis for Cookies:

CCPA Compliance (California Users)

If you are a California resident, you have the right to:

• Know what personal information is collected about you
• Request Deletion of your personal information
• Opt-Out of the “sale” of your personal information

Important: Under CCPA, sharing data with advertising platforms like Meta and TikTok may be considered a “sale” of personal information. You can opt out of this data sharing by rejecting advertising cookies or by visiting our Do Not Sell My Personal Information page.

Impact of Blocking Cookies

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will update the “Last Updated” date at the top of this policy
• For significant changes, we may provide additional notice (such as a banner on our Website or an email notification)
• We encourage you to review this policy periodically to stay informed about how we use cookies

Your continued use of our Website after any changes indicates your acceptance of the updated Cookie Policy.

10. Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

StarUp

Email: legal@starup-app.com

You may also contact us to:

• Request more information about the cookies we use
• Exercise your data protection rights
• Submit a complaint about our cookie practices

For complaints about our data practices, you may also contact your local data protection authority.

Summary of Cookies Used

Total Cookies: 15 cookies across 3 providers

This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service.